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Rising prices cast a shadow on Deepavali Shopping

Rising prices cast a shadow on Deepavali Shopping

The situation is similar in the case of sweets. Residents said that the prices of traditional Deepavali sweets have also increased, adding to their overall festival expenses.

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With Deepavali approaching, rising prices of clothing and sweets have become a major concern for middle-class families in Coimbatore. Residents said that the cost of festival shopping has increased considerably compared with last year, with some reporting an increase of nearly 30 to 50 per cent in their shopping expenses.

Families pointed out that a dress that cost around ₹1,000 last year now costs approximately ₹1,500. Similarly, clothing that was available for ₹2,000 last year is now priced at around ₹2,500 or more. This increase has made it difficult for families to purchase new clothes for all members within their usual festival budget.

The situation is similar in the case of sweets. Residents said that the prices of traditional Deepavali sweets have also increased, adding to their overall festival expenses. Families that usually purchase different varieties of sweets for relatives and guests are now considering reducing the quantity or choosing less expensive options.

For instance, a family that spent around ₹5,000 on clothing and sweets last year may have to spend nearly ₹7,000 or more this year for similar purchases, according to residents' estimates. The additional spending has put pressure on household budgets, particularly for families with children.

Several residents said that they are prioritising children's clothing while reducing their own purchases. Some families are comparing prices at different shops, looking for discounts and choosing budget-friendly products. Others are planning to prepare sweets at home rather than purchase them in larger quantities from shops.

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