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Food festival launched with 41 stalls sees poor response

Food festival launched with 41 stalls sees poor response
Food stalls.

The initiative has been introduced on a pilot basis. If it proves successful, the facility is likely to be extended to other cities, including Coimbatore, Madurai, Chennai and Salem.

KumudamBizNews REGION 1 நிமிட வாசிப்பு
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The health food festival launched with 41 stalls on Race Course Road, near the Anna Stadium in Tiruchi, has witnessed a lukewarm response just days after its inauguration, raising questions about its sustainability.

Inaugurated by Ministers on November 1, the festival was organised with 41 stalls selling traditional food, millet-based dishes and other healthy food varieties. The initiative aims to promote healthy eating habits as an alternative to fast food.

The District Food Safety Department, in association with Union Bank, has introduced an innovative UPI card facility at the festival. Under the system, visitors can preload the card with the required amount and use it to purchase food items at the stalls.

The initiative has been introduced on a pilot basis. If it proves successful, the facility is likely to be extended to other cities, including Coimbatore, Madurai, Chennai and Salem.

However, although all 41 stalls were operational on the inaugural day, the number of stalls remaining open has declined over the subsequent days owing to poor sales. Only seven stalls were reportedly open on the third day.

Officials said millet-based food items generally witnessed demand only during the morning hours, leaving traders with little incentive to operate their stalls in the evenings.

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