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VBJ unveils its biggest showroom in Tamil Nadu

VBJ unveils its biggest showroom in Tamil Nadu

The company plans to invest more than ₹900 crore to strengthen its business expansion across South India and the United States.

KumudamBizNews REGION 2 நிமிட வாசிப்பு
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Vummidi Bangaru Jewellers, popularly known as VBJ, one of India's traditional jewellery houses, has opened a grand showroom on 100 Feet Road in Coimbatore.

Spread across 21,000 sq. ft., the three-storey facility is the company's largest showroom in Tamil Nadu and marks a major step in its expansion beyond Chennai.

With a legacy spanning 126 years, VBJ combines jewellery retail with in-house design and manufacturing capabilities. Over the past five years, it has introduced 15 distinctive collections, featuring motifs such as peacocks, flowers and parrots, showcasing its creativity and traditional craftsmanship.

The new showroom has dedicated sections for different categories of jewellery. The ground floor houses gold jewellery, precious-stone-studded pieces and Jadau collections, while the first floor showcases diamond, solitaire and platinum jewellery.

The company plans to invest more than ₹900 crore to strengthen its business expansion across South India and the United States.

Speaking on the occasion, VBJ managing partners Amarendran Vummidi and Jithendra Vummidi said Coimbatore's strong business environment and people's interest in jewellery made it an important market for the company.

Setting up its largest showroom in Tamil Nadu in the city reflected its confidence in Coimbatore's growth, they said.

The company would also continue to uphold the quality, craftsmanship and customer trust that had defined its 126-year legacy, they added.

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